8:30 am – Registration & Breakfast
9:00-9:50 am – How Editors Can Navigate the New B2B Paradigm
Abe Peck, Senior Director, Media Management Center, Medill School of Journalism, Northwestern University
In an era where long-time B2B publishers have rebranded as data and information companies, how has the role of the editor changed? In this presentation, Abe will discuss how the revenue model of B2B publications is drastically changing, how journalists and other creatives are impacted by this change and how they can successfully navigate the new paradigm of B2B journalism.
10:00-10:50 am – Data Journalism: Using Numbers to Tell Better B2B Stories
Amy Merrick, Lecturer, College of Communication, DePaul University
Everyone is talking about the promise of data journalism. Learn how to use data to uncover trends, add insight to story ideas and find the people behind the numbers. Take advantage of public datasets and the information you already have about your subscribers. Explore free or low-cost tools that help you analyze and visualize data. You don’t need advanced statistical training—or a team of programmers.
11:00-11:50 am – 10 Tips & Tricks for Driving Traffic, Engagement Through Social Media Best Practices
Kristin Lanning, Social Media Manager, Health Forum Media, American Hospital Association
Learn how to succeed at social media without dedicated social media experts. In this presentation, Kristin Lanning, a social media manager for the American Hospital Association’s publications, shares 10 tricks and tips on how to drive traffic and audience engagement through social media. She’ll describe how editors can better manage their publication’s social media presence and how they can better use the time they do have to engage with their target audience via their publications’ and their own social media handles.
Date and time:
Friday, April 22, from 8:30-12:00 CST
600 S. Michigan Ave.
ASBPE member – $35
Non-Member – $40
Student – $10
ASBPE Chicago President