Abe Peck, B2B’s “media chiropractor” will give the conference keynote address.

Abe Peck

Abe Peck

The American Society of Business Publication Editors (ASBPE) announced its 2019 National Conference will be dubbed “GenerationB2B,” focused on finding new revenue streams, a fresh mindset and skill sets. The conference and Azbee Awards banquet will take place May 9-10 at the Poynter Institute in St. Petersburg, Florida.

The 2019 National Conference will feature Abe Peck, a professor at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications, as its keynote speaker.

Peck, known as B2B’s “media chiropractor,” titled the keynote address “Tomorrow’s Editor.” He plans to map out the next generation of B2B operations and audience engagement. He will also offer strategies for synchronizing senior, mid-career and novice B2B journalists for team success.

Peck serves as a professor emeritus-in-service at Northwestern’s Medill School in Evanston, Illinois, where he teaches “Inside B2B Media” and curates the McAllister top B2B manager and editor B2B professional residencies. He is the university’s inaugural director of business-to-business communications and senior director of the media management center. He also runs Peck Consultants.

The ASBPE National Conference will also feature the following timely sessions:

  • Best practices for B2B editorial staff in your company’s event planning
  • Price Reporting Agencies – why they’re growing and whom they’re hiring
  • Publisher perspective
  • Azbee winners tell you how they did it
  • ASBPE’s Ethics Roundtable

Check asbpe.org often for additional conference updates on sessions.

Sponsorships for GenerationB2B are now available. Packages can be customized or targeted exactly for your needs. To request a sponsorship prospectus, contact Dom Yanchunas, ASBPE national president, at 646-673-7477.

Also, did you know the 2019 Azbee Awards program is underway? Click here for information on how to enter the 2019 Azbee Awards. Also, click here to login and learn how to become an Azbee Awards contest judge.