Today we not only get our news outside of newspapers and magazines – the content is often generated outside of newsrooms or traditional publishers.  In fact, many organizations are now hiring journalists with the intent of creating their own newsroom.  The lines between journalism, media and marketing are fuzzier than ever before.

This presentation provided an understanding of “brand journalism” as well as highlighted what many organizations are doing related to becoming their own publishers. An overview of today’s marketing practices and storytelling was included as they are pertinent to today’s business-to-business sales, communications and brand journalism efforts.

ASBPE members can view the on-demand archive of this session for free. You will need to be logged into you ASBPE account.

Please click here to view the archived webcast.




Kimberly Kayler, CPSM
President and Founder
Constructive Communication, Inc.

With a journalism degree and a decade of high-level experience serving engineering, architecture and construction firms as a corporate marketing executive, as well as experience working for a full-service advertising/marketing communications agency, Kayler started Constructive Communication, Inc. in 2001 to serve the needs of technical and professional service firms. Clients include a dozen international concrete associations; a variety of general contractors, engineers and architects from around the country; as well as firms in the aerospace, chemical and industrial sectors. Services provided by the growing Constructive Communication, Inc. team include technical writing, proposal development, public and media relations, social media and marketing/communications.

The author of more than 2,500 published articles on a variety of concrete, construction, design, marketing and other technical subjects, Kayler was the first to earn the Certified Professional Services Marketer designation in the state of Ohio from the Society of Marketing Professional Services. She is a frequent speaker on technical marketing, social media, crisis communications and public relations. Although she is a graduate of the University of Arizona, she now calls Columbus, Ohio home. She earned her Master’s in Business from Capella University and she currently serves as an adjunct professor of marketing, public relations, branding, sales and customer service at Columbus State Community College. A member of the Board of Directors for the Construction Writers Association (CWA), she also is a member of the Society for Marketing Professional Services (SMPS) and serves on the Board of Directors for the Dublin Foundation and the Dublin Convention & Visitors Bureau. Further, Kayler is chair of the American Concrete Institute (ACI) Marketing Committee and she also serves on a variety of other ACI committees.