Is native content forcing you to sacrifice your B2B publication’s ethics? Is your sales team putting pressure on your editors? View this archived ASBPE webcast featuring industry experts.

Moderator: Pete Wiltjer (Principal, Pete Wiltjer Marketing Group)


  • Joe Carbonara (Editor, Foodservice Equipment & Supplies, Editorial Director, Zoomba Group)
  • Kayley Bogdan (Project Manager, Custom Marketing Solutions)
  • Frank Kalman (Senior Editor, Human Capital Media)
  • Howard Rauch (President, Editorial Solutions; ASBPE Ethics Chair)

View the on-demand archive

Please click here to view the webcast.

ASBPE members can view the on-demand archived recording of this webcast for free. (And in case you missed it, membership in ASBPE is now free for qualified B2B editors, writers, freelancers, art directors, and designers! Learn more about this change here or sign up now to be a member.)