Ethics guide to preferred editorial practices

Read the latest version of the ASBPE guidelines — B2B Journalist Ethics: An ASBPE Guide to Best Practices — the most comprehensive guide in journalism.

Ethics Advisories

Free opinions issued by ASBPE’s Ethics Committee on ethical questions submitted by ASBPE members only that are not specifically addressed in our B2B Journalist Ethics: An ASBPE Guide to Best Practices. Anonymity honored upon request. Read how the program works and previous ethics advisories.

Ethics Chats

Free conference call discussions for ASBPE members about the ethics issues they face. Moderated by members of the ASBPE Ethics Committee.

Ethics Update

Original reporting and essays about topical business-to-business publishing ethics issues with a focus on solutions. See previous Ethics Updates.

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B2B editors: You’re not immune to cries of fake or misleading news; Here’s how to be proactive

Trustworthy journalism is more important than ever now. Misleading information abounds, especially in today’s fast-expanding digital publishing environment.

Merely calling for journalists to practice solid journalism is not enough. Editors must also do more to teach our colleagues new and better techniques for winning and keeping trust among our audiences. Further, we have an ethical obligation to explain both to our readers and our advertisers what we are doing to improve trustworthiness and how to recognize those improvements in our work.

Business-to-business publications—along with all other news media—must stay ahead of the game or risk losing their audience, their advertising, and their own good reputation.

The articles in this ASBPE’s Ethics Update below bring this theme to the fore with practical solutions.

If you don’t have an ethics code, develop one quickly or adopt our code: “B2B Journalist Ethics: An ASBPE Guide to Best Practices.

These are serious times. They call for a serious response on our part.

Robin Sherman
Chair, ASBPE Ethics Committee
ethics@asbpe.org

Read all stories from the latest update:

Read past Ethics Updates:

  • October 2015 Ethics Update ‘Silent majority’ or ‘forever swamped’: which condition explains ethics dilemma?
  • May 2015 Ethics Update Upcoming native ad webinar definitely is timely event “Making native content work for your publication” – ASBPE’s May 13 webinar – couldn’t have come at a better time. The emergence of ...
  • January 2015 Ethics News Update Fact-checking’s challenge: Can B2B editors do more with less? Seeking ways to expand B2B fact-checking practices requires successful navigation through a sea of contradictions. Several publishing industry organizations agree efforts must ...
  • September 2014 Ethics Update Can 2014’s biggest ethical snafu be resolved?
  • May 2014 Ethics Update Does editorial integrity have a bright future?
  • January 2014 Ethics Update Native advertising: B2B editorial and sales teams often wrestle with how sponsored content should be labeled.
  • October 2013 Ethics Update Welcome to the world of digital ethics!

Actively seeking volunteers

The ASBPE Ethics Committee needs you if you are

1) ethics savvy,
2) willing to write a B2B ethics-related article a 2-3 times a year, and
3) willing to provide occasional advice to your colleagues.

Want to know more?
Please email ethics@asbpe.org.

Ethics Committee Members:

Robin Sherman
Principal, Editorial and Design Services;
Member, Board of Directors, ASBPE;
Chair, Ethics Committee, ASBPE
Warren Hersch
Business Journalist
Bridget Botelho
Editorial Director
Business Applications & Info Management
TechTarget
J.D. Hildebrand
Editor, Writer, Trainer, Consultant
Roy Harris
Journalist and Author;
Member, Board of Directors, ASBPE
Howard Rauch
President, Editorial Solutions, Inc.

 

For more information about the ASBPE Ethics Committee, please email ethics@asbpe.org.